51 Terms

AI & GEO Glossary

Your complete guide to AI visibility, Generative Engine Optimization (GEO), and LLM terminology. Learn the key concepts for monitoring your brand in AI search.

Check Your AI Visibility

A B C E F G H I K L M N O P Q R S T V Z

A

AI Visibility

How often and prominently AI assistants mention a brand in responses.

AI Overview

Google's AI-generated summary that appears at the top of search results.

Authority Signal

Indicators that help AI systems determine a brand's credibility and expertise.

AI Recommendation

When an AI system suggests a specific brand or product to a user.

AI Search

Using AI assistants instead of traditional search engines to find information.

AI Assistant

A software program using AI to help users complete tasks through conversation.

AI Content Generation

Using AI to automatically create text, images, or other content.

AI Brand Monitoring

Tracking how AI systems mention and represent a brand in their responses.

AI Optimization

Strategies to improve brand visibility and representation in AI systems.

Answer Engine

Search systems that provide direct answers rather than links.

Anthropic

The AI safety company that created Claude.

Agentic AI

AI systems that can take autonomous actions to accomplish goals.

B

Brand Mention

An instance where an AI system references a brand in its response.

Brand Safety (AI)

Ensuring AI systems accurately and positively represent your brand.

C

ChatGPT

OpenAI's conversational AI assistant powered by GPT models.

Claude

Anthropic's AI assistant known for safety and helpfulness.

Citation

A source that AI systems reference when generating information about topics.

Conversational AI

AI technology that enables natural, human-like dialogue with computers.

Competitor Analysis (AI)

Comparing your brand's AI visibility against competitors.

Context Window

The amount of text an AI can consider when generating a response.

Constitutional AI

Anthropic's approach to training AI to be helpful, harmless, and honest.

E

E-E-A-T

Experience, Expertise, Authoritativeness, and Trustworthiness—Google's quality guidelines.

Embedding

A mathematical representation of text that captures its meaning.

F

Fine-tuning

Customizing a pre-trained AI model with additional specific training data.

G

GEO (Generative Engine Optimization)

The practice of optimizing brand presence in AI-generated responses.

Gemini

Google's multimodal AI model and assistant.

GPT (Generative Pre-trained Transformer)

The AI architecture behind ChatGPT and many other large language models.

H

Hallucination (AI)

When AI generates false or made-up information that sounds plausible.

I

Inference

When an AI model generates responses based on its training.

K

Knowledge Base (AI)

The information and data that an AI system uses to generate responses.

Knowledge Cutoff

The date after which an AI model has no training data.

L

LLM (Large Language Model)

AI systems trained on vast text data that can understand and generate human-like text.

M

Multimodal AI

AI that can process and generate multiple types of content (text, images, audio).

Model Collapse

When AI trained on AI-generated content degrades in quality.

N

Natural Language Processing (NLP)

AI technology that enables computers to understand and process human language.

O

OpenAI

The AI research company that created ChatGPT and GPT models.

P

Perplexity AI

An AI-powered search engine that provides cited answers to questions.

Prompt

The text input given to an AI system to generate a response.

Prompt Engineering

The practice of crafting effective prompts to get desired AI responses.

Q

Query Intent

The underlying goal or purpose behind a user's question to an AI system.

R

RAG (Retrieval-Augmented Generation)

AI technique that retrieves external information to improve response accuracy.

RLHF (Reinforcement Learning from Human Feedback)

Training AI using human preferences to improve response quality.

S

Share of Voice (AI)

The percentage of AI recommendations that mention your brand vs competitors.

Sentiment Analysis

Determining whether AI mentions of a brand are positive, negative, or neutral.

Semantic Search

Search that understands meaning and intent, not just keyword matching.

Synthetic Data

Artificially generated data used to train or evaluate AI systems.

T

Training Data

The information used to teach AI models how to respond to queries.

Token

The basic unit of text that AI models process (roughly 4 characters).

Temperature (AI)

A setting that controls how random or deterministic AI responses are.

V

Visibility Score

A metric measuring how often a brand appears in AI responses.

Z

Zero-Click Search

When users get answers directly from AI without clicking through to websites.

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