AI & GEO Glossary
Your complete guide to AI visibility, Generative Engine Optimization (GEO), and LLM terminology. Learn the key concepts for monitoring your brand in AI search.
Check Your AI VisibilityA
AI Visibility
How often and prominently AI assistants mention a brand in responses.
AI Overview
Google's AI-generated summary that appears at the top of search results.
Authority Signal
Indicators that help AI systems determine a brand's credibility and expertise.
AI Recommendation
When an AI system suggests a specific brand or product to a user.
AI Search
Using AI assistants instead of traditional search engines to find information.
AI Assistant
A software program using AI to help users complete tasks through conversation.
AI Content Generation
Using AI to automatically create text, images, or other content.
AI Brand Monitoring
Tracking how AI systems mention and represent a brand in their responses.
AI Optimization
Strategies to improve brand visibility and representation in AI systems.
Answer Engine
Search systems that provide direct answers rather than links.
Anthropic
The AI safety company that created Claude.
Agentic AI
AI systems that can take autonomous actions to accomplish goals.
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ChatGPT
OpenAI's conversational AI assistant powered by GPT models.
Claude
Anthropic's AI assistant known for safety and helpfulness.
Citation
A source that AI systems reference when generating information about topics.
Conversational AI
AI technology that enables natural, human-like dialogue with computers.
Competitor Analysis (AI)
Comparing your brand's AI visibility against competitors.
Context Window
The amount of text an AI can consider when generating a response.
Constitutional AI
Anthropic's approach to training AI to be helpful, harmless, and honest.
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Share of Voice (AI)
The percentage of AI recommendations that mention your brand vs competitors.
Sentiment Analysis
Determining whether AI mentions of a brand are positive, negative, or neutral.
Semantic Search
Search that understands meaning and intent, not just keyword matching.
Synthetic Data
Artificially generated data used to train or evaluate AI systems.
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Apply These Concepts to Your Brand
Now that you understand AI visibility and GEO, check how your brand performs.