AI Overview

AI Overview (formerly Search Generative Experience or SGE) is Google's feature that displays AI-generated summaries at the top of search results for many queries. Powered by Gemini, AI Overviews synthesize information from multiple sources to provide comprehensive answers directly in the search results. For SEO and GEO practitioners, AI Overviews represent a significant shift in how users interact with search results, as users may get answers without clicking through to websites. Brand visibility in AI Overviews is increasingly important for maintaining organic traffic.