Temperature (AI)

Temperature is a parameter that controls the randomness of AI-generated responses. Lower temperatures (e.g., 0.1) make responses more focused and deterministic, while higher temperatures (e.g., 0.9) make responses more creative and varied. This explains why asking the same question to AI multiple times can yield different results. For AI brand monitoring, temperature variations mean that brand mentions might be inconsistent across queries, making systematic monitoring with multiple samples important.