GEO (Generative Engine Optimization)

Generative Engine Optimization (GEO) is the practice of optimizing a brand's visibility and representation in AI-generated responses from large language models like ChatGPT, Claude, Gemini, and Perplexity. Unlike traditional SEO which focuses on search engine rankings, GEO focuses on how AI systems recommend, describe, and reference brands when users ask questions. Key GEO factors include authoritative citations, consistent brand information across the web, topical expertise signals, and accurate structured data.