Model Collapse

Model collapse is a phenomenon where AI models trained on AI-generated content (rather than human-created content) progressively degrade in quality and diversity. As more web content becomes AI-generated, this presents challenges for future AI training. For brands, model collapse highlights the value of authentic, human-created content that AI systems prefer to cite. Original research, genuine customer testimonials, and authentic brand voice may become increasingly valuable for AI visibility as AI-generated content saturates the web.