Gemini

Gemini is Google's most capable AI model family, designed to be multimodal (understanding text, images, video, and audio) from the ground up. Gemini powers Google's AI assistant (formerly Bard) and is integrated into Google Search, Workspace, and other Google products. Given Google's massive reach, Gemini represents a critical AI channel for brands to monitor. As Google increasingly incorporates AI-generated summaries into search results, brand visibility in Gemini responses directly affects search traffic.