E-E-A-T

E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is Google's framework for evaluating content quality, particularly for 'Your Money or Your Life' (YMYL) topics. While E-E-A-T is a search quality concept, it's highly relevant to GEO because AI systems likely use similar signals to determine which brands to recommend. Content demonstrating real experience, domain expertise, authoritative positioning, and trustworthiness is more likely to be cited by AI systems and more likely to result in favorable brand mentions.