GEO Blog
Expert insights on Generative Engine Optimization, AI brand visibility, and strategies to get your brand recommended by AI assistants.
Latest Posts
Why ChatGPT Doesn't Recommend Your Brand (And What Actually Works)
Why ChatGPT Doesn't Recommend Your Brand (And What Actually Works)
After analyzing 5,000+ ChatGPT responses, we found the real reasons brands get ignored. Spoiler: it's not about keywords.
GEO vs SEO: What's Actually Different (From Someone Who Does Both)
GEO vs SEO: What's Actually Different (From Someone Who Does Both)
I've spent 8 years in SEO. Now I'm doing GEO. Here's what surprised me about how different they really are.
Is AI Search Killing SEO? Here's What The Data Says
Is AI Search Killing SEO? Here's What The Data Says
Everyone's asking if SEO is dead. We looked at actual traffic data from 50 sites to find out what's really happening.
Your First 30 Days of GEO: A Realistic Timeline
Your First 30 Days of GEO: A Realistic Timeline
What to actually expect when you start optimizing for AI visibility. No hype, no magic—just what works.
Google AI Overviews Cut Organic CTR by 61%—What Smart Brands Are Doing About It
Google AI Overviews Cut Organic CTR by 61%—What Smart Brands Are Doing About It
AI Overviews are reshaping search. Zero-click searches hit 69%, but brands that get cited by AI see +35% clicks. Here's how to be on the right side.
AI Search Visitors Convert 4.4x Better—Here's Why Your Brand Is Missing Out
AI Search Visitors Convert 4.4x Better—Here's Why Your Brand Is Missing Out
Traffic from AI recommendations converts at 4.4x the rate of traditional search. With AI referral traffic up 527% YoY, ignoring GEO means leaving revenue on the table.
ChatGPT vs Perplexity vs Gemini: How Each AI Finds (or Ignores) Your Brand
ChatGPT vs Perplexity vs Gemini: How Each AI Finds (or Ignores) Your Brand
Each AI platform has wildly different citation patterns. ChatGPT favors Wikipedia, Perplexity loves Reddit, and Gemini has its own logic. Here's your cross-platform playbook.
Third-Party Mentions Are the New Backlinks (And How to Get Them)
Third-Party Mentions Are the New Backlinks (And How to Get Them)
LLMs don't follow links—they follow mentions. Reddit, YouTube, and Wikipedia now drive AI recommendations more than traditional backlinks ever did.
The GEO Metrics That Actually Matter in 2026
The GEO Metrics That Actually Matter in 2026
Forget vanity metrics. The industry is converging on four core GEO metrics: Share of Voice, Sentiment Accuracy, Query Coverage, and Factual Alignment. Here's how to measure them.
llms.txt, Schema Markup, and Technical GEO—What Actually Works in 2026
llms.txt, Schema Markup, and Technical GEO—What Actually Works in 2026
Everyone's talking about technical GEO optimizations. We separate the signal from the noise: what's proven, what's promising, and what's pure hype.
The GEO Flywheel: Why AI Visibility Compounds (And How to Build Yours)
The GEO Flywheel: Why AI Visibility Compounds (And How to Build Yours)
Most brands treat GEO as a checklist. The ones winning treat it as a flywheel—where each improvement accelerates the next. Here's the framework behind compound AI visibility.
We Analyzed 50,000 AI Responses Across 4 Engines — Here's the Brand Recommendation Formula
We Analyzed 50,000 AI Responses Across 4 Engines — Here's the Brand Recommendation Formula
The largest cross-engine GEO study to date. 50,000 responses, 4 engines, 25 industries. We found the 5 factors that determine which brands AI recommends.
The Content Moat: Creating Content That AI Cannot Summarize Away
The Content Moat: Creating Content That AI Cannot Summarize Away
AI Overviews scrape most content. But some content forces AI to cite you instead. Here's how to create 'unsummarizable' content that becomes your competitive moat.
AI Brand Perception Audit: The 62% Problem (And How to Fix It)
AI Brand Perception Audit: The 62% Problem (And How to Fix It)
62% of brands have major inaccuracies in how AI describes them. Here's a step-by-step audit framework to find and fix perception gaps before they cost you customers.
The 2026 GEO Landscape: 7 Predictions From 18 Months of Data
The 2026 GEO Landscape: 7 Predictions From 18 Months of Data
Based on 18 months of tracking AI recommendation patterns across 50,000+ responses, here are 7 data-backed predictions for where GEO is heading in 2026 and beyond.
I Asked ChatGPT to Recommend a Smart Thermostat. Only 3 Brands Showed Up.
I Asked ChatGPT to Recommend a Smart Thermostat. Only 3 Brands Showed Up.
The smart home market is worth $100 billion, but when consumers ask AI for product recommendations, only a handful of brands appear. Here's why most IoT brands are invisible to AI.
The $1 Trillion IoT Market Has an AI Visibility Problem Nobody's Talking About
The $1 Trillion IoT Market Has an AI Visibility Problem Nobody's Talking About
IoT is racing toward $1.05 trillion by 2026 with 23.1% CAGR, but most IoT brands haven't adapted their marketing for AI-driven product discovery. The visibility gap is massive.
GEO for IoT Brands: The Complete Playbook
GEO for IoT Brands: The Complete Playbook
A step-by-step guide to optimizing your IoT brand for AI search engines. From product positioning and structured data to llms.txt and continuous monitoring.
We Checked 50 IoT Brands Across 4 AI Engines — Here's Who's Visible and Who's Not
We Checked 50 IoT Brands Across 4 AI Engines — Here's Who's Visible and Who's Not
An original research study checking 50 IoT brands across ChatGPT, Claude, Gemini, and Perplexity. The results reveal a massive visibility gap between market leaders and everyone else.
From Alexa to ChatGPT: IoT Product Discovery Is Shifting and Most Brands Aren't Ready
From Alexa to ChatGPT: IoT Product Discovery Is Shifting and Most Brands Aren't Ready
Consumer IoT product discovery is evolving from voice assistants to AI chat. The shift from 'Alexa, buy light bulbs' to 'ChatGPT, build me a smart home' changes everything for IoT brands.
Industrial IoT Has 6-10 Decision-Makers. AI Is Influencing All of Them.
Industrial IoT Has 6-10 Decision-Makers. AI Is Influencing All of Them.
B2B IoT sales require an average of 35 touchpoints and 6-10 decision-makers. As enterprise buyers increasingly use AI for research, IIoT brands invisible to AI lose before the conversation starts.
Healthcare IoT Is Growing at 32.5% — But Can AI Find Your Medical Device Brand?
Healthcare IoT Is Growing at 32.5% — But Can AI Find Your Medical Device Brand?
The healthcare IoT market is the fastest-growing IoT segment at 32.5% CAGR with 540M+ connected devices. When doctors and patients ask AI about remote monitoring solutions, your brand's visibility becomes a patient care issue.
Why Your Smart Home Brand Keeps Losing to Nest and Ring in AI Recommendations
Why Your Smart Home Brand Keeps Losing to Nest and Ring in AI Recommendations
Nest and Ring dominate AI product recommendations not because they're the best, but because their information architecture is optimized for AI. Here's how smaller smart home brands can fight back.
Matter Protocol Won't Save Your IoT Brand. AI Visibility Might.
Matter Protocol Won't Save Your IoT Brand. AI Visibility Might.
The IoT industry is betting big on Matter protocol for interoperability, but technical compatibility doesn't equal brand discovery. When AI recommends smart home setups, it doesn't check your Matter certification.
The IoT Brand's GEO Checklist: 15 Things to Fix Before AI Ignores You Completely
The IoT Brand's GEO Checklist: 15 Things to Fix Before AI Ignores You Completely
A practical, prioritized checklist for IoT brands to improve their AI visibility. 15 specific fixes from quick wins to strategic investments, with IoT-specific examples for each.
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