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Definition

Semantic Search

Search that understands meaning and intent, not just keyword matching.

Full Definition

Semantic search is a search approach that understands the meaning and intent behind queries rather than just matching keywords. AI-powered search uses semantic understanding to connect user questions with relevant information, even if exact words don't match. For brands, semantic search means AI can find and recommend you based on concepts and topics, not just exact brand name mentions. This makes comprehensive, topically relevant content important for AI visibility.

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