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Definition

Authority Signal

Indicators that help AI systems determine a brand's credibility and expertise.

Full Definition

Authority signals are indicators that help AI systems assess a brand's credibility, expertise, and trustworthiness in a particular domain. These signals influence whether AI systems mention and recommend a brand. Key authority signals include: mentions in reputable publications, consistent information across authoritative sources, expert credentials, industry awards, user reviews, academic citations, and Wikipedia presence. Building strong authority signals is essential for improving AI visibility and securing favorable mentions.

Examples

  • 1Being mentioned in TechCrunch or Forbes
  • 2Having a well-maintained Wikipedia page
  • 3Citations in academic or industry research

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