Citation

A citation in the AI context refers to the sources that AI systems reference when generating responses about topics. AI models like those powering Perplexity explicitly show citations, while other models implicitly reference their training data. For GEO, getting your content cited by AI systems is valuable because it: (1) provides attribution and potential traffic, (2) signals authority to the AI, and (3) increases the likelihood of brand mentions. Building citation-worthy content—authoritative, accurate, and comprehensive—is a key GEO strategy.