AI Visibility

AI Visibility measures the frequency and prominence with which AI assistants (such as ChatGPT, Claude, Gemini, and Perplexity) mention and recommend a brand when responding to user queries. It's typically expressed as a percentage or score based on the number of relevant queries where the brand appears. High AI visibility indicates that AI systems frequently recommend the brand, while low visibility means the brand is rarely mentioned even in relevant contexts. Factors affecting AI visibility include brand authority, citation quality, content freshness, and information consistency.