LLM (Large Language Model)

A Large Language Model (LLM) is an artificial intelligence system trained on massive amounts of text data to understand and generate human-like language. Examples include GPT-4 (powering ChatGPT), Claude (by Anthropic), Gemini (by Google), and LLaMA (by Meta). LLMs power conversational AI assistants that millions of people use daily for information, recommendations, and decision-making. For brands, LLMs have become a critical channel for customer discovery, as users increasingly ask these AI assistants for product and service recommendations instead of traditional search engines.