GPT (Generative Pre-trained Transformer)

GPT (Generative Pre-trained Transformer) is a type of large language model architecture developed by OpenAI. GPT models are 'pre-trained' on vast amounts of text data, then fine-tuned for specific tasks. The architecture uses 'transformers'—a neural network design that excels at understanding context and relationships in text. GPT-4, the model powering ChatGPT Plus, represents the current state-of-the-art in language AI. Understanding GPT helps explain how AI assistants process and generate responses about brands.