Share of Voice (AI)
The percentage of AI recommendations that mention your brand vs competitors.
Full Definition
Share of Voice (SOV) in the AI context measures the percentage of AI-generated recommendations in your industry or category that mention your brand compared to competitors. It's calculated by dividing the number of times your brand is mentioned by the total number of mentions for all tracked brands across a set of relevant prompts. A higher share of voice indicates stronger AI visibility and greater mindshare in AI-generated recommendations. Tracking SOV helps brands understand their competitive positioning in AI search.
Examples
- 1Brand A has 35% share of voice in 'CRM software' AI queries
- 2Tracking SOV changes after content optimization
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The GEO Metrics That Actually Matter in 2026
Forget vanity metrics. The industry is converging on four core GEO metrics: Share of Voice, Sentiment Accuracy, Query Coverage, and Factual Alignment. Here's how to measure them.
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