Definition
Visibility Score
A metric measuring how often a brand appears in AI responses.
Full Definition
Visibility Score is a quantitative metric that measures how frequently and prominently a brand appears in AI-generated responses across a set of monitored prompts and AI engines. Typically expressed as a percentage (0-100%), the score considers factors like mention frequency, ranking position when mentioned, sentiment of mentions, and consistency across different AI platforms. A higher visibility score indicates that AI systems more frequently recommend or mention the brand in relevant contexts.
Examples
- 1A visibility score of 75% means the brand appears in 75% of tracked queries
- 2Tracking visibility score trends over time
Related Terms
Tools & Resources
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