Zero-Click Search

Zero-click search occurs when users get complete answers from AI assistants or search features without needing to click through to any website. This includes AI-generated summaries, direct answers, and featured snippets. Zero-click searches are increasingly common as AI assistants provide comprehensive answers to user queries. For brands, zero-click searches present both challenges (reduced website traffic) and opportunities (direct recommendations from AI). GEO strategies help ensure brands benefit from zero-click interactions.