AI Search

AI Search refers to the growing behavior of users querying AI assistants like ChatGPT, Claude, or Perplexity for information instead of using traditional search engines like Google. This represents a fundamental shift in how people discover information, products, and services. Unlike traditional search which returns links, AI search provides synthesized answers and direct recommendations. For brands, AI search creates both challenges (less control over how you're represented) and opportunities (direct recommendations to high-intent users).