Natural Language Processing (NLP)

Natural Language Processing (NLP) is a branch of artificial intelligence focused on enabling computers to understand, interpret, and generate human language. NLP powers the core functionality of AI assistants, allowing them to comprehend user queries and generate relevant responses. Advanced NLP techniques enable AI systems to understand context, sentiment, intent, and nuance in language. For GEO, understanding NLP helps explain how AI systems interpret and respond to queries about brands.