Perplexity AI

Perplexity AI is an AI-powered answer engine that combines large language models with real-time web search to provide comprehensive, cited answers to user questions. Unlike traditional search engines that return links, Perplexity synthesizes information from multiple sources and presents direct answers with citations. For brands, Perplexity is particularly important because it explicitly cites sources, making it easier to understand which content AI systems reference when discussing your brand or industry.