What 2,500+ AI Visibility Checks Show
GeoBuddy launched in 2026 and does not have customer case studies yet. What we do have is data: every free check on geobuddy.co asks ChatGPT, Claude, Gemini and Perplexity about a brand and records the answers.
Below is what that data shows, how it was measured, and three illustrative playbooks — composite scenarios, not customers — for the situations we see most.
Check your brand (free)Measured on 2026-09-20, from every free check since 2026-02-16
2,500+
brands checked for free on geobuddy.co
60%
of checked brands had zero AI mentions
80%
scored below 30% visibility
40,000+
AI answers analyzed
4
AI engines asked on every check
14.6%
average visibility score across all free checks
Each figure is a direct count from GeoBuddy's production database. How we measure
Zero-mention rate by industry
The four largest industries in the sample, plus skincare (referenced in a playbook below). Small samples — read the counts, not just the percentages.
| Industry | Brands checked | Scored 0% | Zero-mention rate | Avg. visibility |
|---|---|---|---|---|
| Productivity | 105 | 96 | 91% | 2.4% |
| Digital Marketing | 44 | 27 | 61% | 8.7% |
| Project Management | 36 | 22 | 61% | 12% |
| Developer Tools | 35 | 29 | 83% | 4.3% |
| SEO Tool | 34 | 17 | 50% | 16.4% |
| Skincare | 12 | 11 | 92% | 0.7% |
How we measure
- 1.A free check sends 3 buying-intent prompts about the brand to ChatGPT, Claude, Gemini and Perplexity (12 answers) and records whether the brand is named, in what position, with what sentiment, and which sources each engine cited.
- 2.Visibility score = answers that mention the brand ÷ all answers, on a 0–100 scale. One check is one run at one moment; engines answer non-deterministically, so a single score is a snapshot, not a constant.
- 3.The sample is self-selected: brands whose owners or agencies ran a check. It over-represents small software and marketing companies and is not a census of any industry.
- 4.Industry labels are typed by the person running the check (since 2026-09-10) or, before that, inferred from the brand name by the prompt generator.
- 5.Every count is read from the production database by scripts/evals/measure-evidence.ts and copied here with the date shown. Nothing is estimated, extrapolated, or taken from a third-party report.
Reproduce the numbers: scripts/evals/measure-evidence.ts in the GeoBuddy repository runs the exact queries against the production database. The engines, the analysis step, the score formulas and their limitations are on the methodology page.
Three illustrative playbooks
Composite scenarios built from the patterns above and our research — not customers, and no outcome numbers. Each one ends with the metrics to track so you can measure your own version.
SaaS / Project Management
B2B SaaS startup (illustrative composite, not a customer)
50–100 employees
Playbook: A B2B SaaS Startup That Never Shows Up in AI Answers
An illustrative playbook for a project-management startup that buyers never see when they ask ChatGPT for recommendations: positioning, review specificity, citation building, and the four metrics to track.
Measured: 22 of 36 Project Management brands checked on geobuddy.co scored 0% AI visibility (measured 2026-09-20).
E-commerce / Beauty
DTC skincare brand (illustrative composite, not a customer)
20–50 employees
Playbook: A DTC Skincare Brand Starting From 0% AI Visibility
An illustrative playbook for a direct-to-consumer skincare brand that grows on Instagram but does not exist to ChatGPT: pick one category, earn expert citations, make reviews specific — and what to measure.
Measured: 11 of 12 Skincare brands checked on geobuddy.co scored 0% AI visibility (measured 2026-09-20).
Marketing Agency
Digital marketing agency (illustrative composite, not a customer)
25–40 employees
Playbook: A Marketing Agency Adding AI Visibility Reports to Its Retainers
An illustrative playbook for an SEO agency whose clients started asking "why doesn't ChatGPT recommend us?": baseline every client, package the add-on, train the team — and the metrics that prove it.
Measured: 27 of 44 Digital Marketing brands checked on geobuddy.co scored 0% AI visibility (measured 2026-09-20).
See your own number
A free check runs the same measurement on your brand: four engines, three prompts, the sources they cite.