Knowledge Base (AI)

An AI knowledge base refers to the information, data, and training content that an AI system uses to generate responses. For large language models, this includes the vast corpus of text data used during training, plus any real-time information retrieved during inference. Understanding AI knowledge bases is important for GEO because it explains why AI systems mention certain brands—they can only recommend what exists in their knowledge. Getting your brand into the 'knowledge' that AI systems reference is a key GEO objective.