AI Assistant

An AI assistant is a software application that uses artificial intelligence, typically large language models, to interact with users through natural language conversation. Popular AI assistants include ChatGPT, Claude, Google Assistant, Alexa, and Siri. These assistants help users with information retrieval, task completion, recommendations, and decision-making. For brands, AI assistants represent a critical new channel for customer engagement and discovery, as millions of users now rely on them for product research and recommendations.