ChatGPT

ChatGPT is a conversational AI assistant developed by OpenAI, powered by their GPT (Generative Pre-trained Transformer) language models. Launched in November 2022; OpenAI reported 200 million weekly active users in August 2024 (source: OpenAI statement, reported by Axios, 2024-08-29). Users interact with ChatGPT through natural language conversations to get information, recommendations, analysis, and assistance with various tasks. For brands, ChatGPT represents a significant new channel for customer discovery, as many users now ask ChatGPT for product recommendations instead of searching Google.