ChatGPT

ChatGPT is a conversational AI assistant developed by OpenAI, powered by their GPT (Generative Pre-trained Transformer) language models. Launched in November 2022, ChatGPT has grown to over 200 million weekly active users as of 2024. Users interact with ChatGPT through natural language conversations to get information, recommendations, analysis, and assistance with various tasks. For brands, ChatGPT represents a significant new channel for customer discovery, as many users now ask ChatGPT for product recommendations instead of searching Google.