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Expert insights on Generative Engine Optimization, AI brand visibility, and strategies to get your brand recommended by AI assistants.
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Matter Protocol Won't Save Your IoT Brand. AI Visibility Might.
Matter Protocol Won't Save Your IoT Brand. AI Visibility Might.
The IoT industry is betting big on Matter protocol for interoperability, but technical compatibility doesn't equal brand discovery. When AI recommends smart home setups, it doesn't check your Matter certification.
From Alexa to ChatGPT: IoT Product Discovery Is Shifting and Most Brands Aren't Ready
From Alexa to ChatGPT: IoT Product Discovery Is Shifting and Most Brands Aren't Ready
Consumer IoT product discovery is evolving from voice assistants to AI chat. The shift from 'Alexa, buy light bulbs' to 'ChatGPT, build me a smart home' changes everything for IoT brands.
The 2026 GEO Landscape: 7 Predictions From 18 Months of Data
The 2026 GEO Landscape: 7 Predictions From 18 Months of Data
Based on 18 months of tracking AI recommendation patterns across 50,000+ responses, here are 7 data-backed predictions for where GEO is heading in 2026 and beyond.
Google AI Overviews Cut Organic CTR by 61%—What Smart Brands Are Doing About It
Google AI Overviews Cut Organic CTR by 61%—What Smart Brands Are Doing About It
AI Overviews are reshaping search. Zero-click searches hit 69%, but brands that get cited by AI see +35% clicks. Here's how to be on the right side.
Is AI Search Killing SEO? Here's What The Data Says
Is AI Search Killing SEO? Here's What The Data Says
Everyone's asking if SEO is dead. We looked at actual traffic data from 50 sites to find out what's really happening.
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