GEO Blog
Expert insights on Generative Engine Optimization, AI brand visibility, and strategies to get your brand recommended by AI assistants.
Guides
How to Get Recommended by ChatGPT: Lessons from 143 AI-Visible Brands (Data-Backed Playbook)
How to Get Recommended by ChatGPT: Lessons from 143 AI-Visible Brands (Data-Backed Playbook)
We studied the 143 brands that achieve 60%+ AI visibility across 1,159 brands tested. Here's what they do differently and how you can replicate their success across ChatGPT, Claude, Gemini & Perplexity.
Why E-Commerce Brands Are Losing to Content Sites in AI Search (And How to Fight Back)
Why E-Commerce Brands Are Losing to Content Sites in AI Search (And How to Fight Back)
When someone asks ChatGPT 'best running shoes under $150,' the answer usually cites a blog, not a brand. Here's why—and the e-commerce GEO playbook to change that.
The B2B SaaS GEO Playbook: 8 Moves That Actually Work in 2026
The B2B SaaS GEO Playbook: 8 Moves That Actually Work in 2026
After working with 40+ B2B SaaS companies on GEO, here are the 8 tactics with the highest ROI—ranked by impact, not difficulty.
Reddit Is Secretly Running Your AI Recommendations—Here's How to Use That
Reddit Is Secretly Running Your AI Recommendations—Here's How to Use That
We traced where ChatGPT, Perplexity, and Claude source their brand recommendations. Reddit shows up in 34% of citations. Here's the playbook most brands are missing.
The IoT Brand's GEO Checklist: 15 Things to Fix Before AI Ignores You Completely
The IoT Brand's GEO Checklist: 15 Things to Fix Before AI Ignores You Completely
A practical, prioritized checklist for IoT brands to improve their AI visibility. 15 specific fixes from quick wins to strategic investments, with IoT-specific examples for each.
Why Your Smart Home Brand Keeps Losing to Nest and Ring in AI Recommendations
Why Your Smart Home Brand Keeps Losing to Nest and Ring in AI Recommendations
Nest and Ring dominate AI product recommendations not because they're the best, but because their information architecture is optimized for AI. Here's how smaller smart home brands can fight back.
GEO for IoT Brands: The Complete Playbook
GEO for IoT Brands: The Complete Playbook
A step-by-step guide to optimizing your IoT brand for AI search engines. From product positioning and structured data to llms.txt and continuous monitoring.
AI Brand Perception Audit: The 62% Problem (And How to Fix It)
AI Brand Perception Audit: The 62% Problem (And How to Fix It)
62% of brands have major inaccuracies in how AI describes them. Here's a step-by-step audit framework to find and fix perception gaps before they cost you customers.
The Content Moat: Creating Content That AI Cannot Summarize Away
The Content Moat: Creating Content That AI Cannot Summarize Away
AI Overviews scrape most content. But some content forces AI to cite you instead. Here's how to create 'unsummarizable' content that becomes your competitive moat.
The GEO Flywheel: Why AI Visibility Compounds (And How to Build Yours)
The GEO Flywheel: Why AI Visibility Compounds (And How to Build Yours)
Most brands treat GEO as a checklist. The ones winning treat it as a flywheel—where each improvement accelerates the next. Here's the framework behind compound AI visibility.
llms.txt, Schema Markup, and Technical GEO—What Actually Works in 2026
llms.txt, Schema Markup, and Technical GEO—What Actually Works in 2026
Everyone's talking about technical GEO optimizations. We separate the signal from the noise: what's proven, what's promising, and what's pure hype.
The GEO Metrics That Actually Matter in 2026
The GEO Metrics That Actually Matter in 2026
Forget vanity metrics. The industry is converging on four core GEO metrics: Share of Voice, Sentiment Accuracy, Query Coverage, and Factual Alignment. Here's how to measure them.
ChatGPT vs Perplexity vs Gemini: How Each AI Finds (or Ignores) Your Brand
ChatGPT vs Perplexity vs Gemini: How Each AI Finds (or Ignores) Your Brand
Each AI platform has wildly different citation patterns. ChatGPT favors Wikipedia, Perplexity loves Reddit, and Gemini has its own logic. Here's your cross-platform playbook.
Your First 30 Days of GEO: A Realistic Timeline
Your First 30 Days of GEO: A Realistic Timeline
What to actually expect when you start optimizing for AI visibility. No hype, no magic—just what works.
GEO vs SEO: What's Actually Different (From Someone Who Does Both)
GEO vs SEO: What's Actually Different (From Someone Who Does Both)
I've spent 8 years in SEO. Now I'm doing GEO. Here's what surprised me about how different they really are.
Why Your Brand Isn't Showing Up in ChatGPT Recommendations (+ 3 Fixes)
Why Your Brand Isn't Showing Up in ChatGPT Recommendations (+ 3 Fixes)
Why is my brand never mentioned when people ask ChatGPT for recommendations? We analyzed 5,000 AI responses and found the 3 deciding factors — plus how to fix it.
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