GEO Blog
Expert insights on Generative Engine Optimization, AI brand visibility, and strategies to get your brand recommended by AI assistants.
Industry
Healthcare IoT Is Growing at 32.5% — But Can AI Find Your Medical Device Brand?
Healthcare IoT Is Growing at 32.5% — But Can AI Find Your Medical Device Brand?
The healthcare IoT market is the fastest-growing IoT segment at 32.5% CAGR with 540M+ connected devices. When doctors and patients ask AI about remote monitoring solutions, your brand's visibility becomes a patient care issue.
Industrial IoT Has 6-10 Decision-Makers. AI Is Influencing All of Them.
Industrial IoT Has 6-10 Decision-Makers. AI Is Influencing All of Them.
B2B IoT sales require an average of 35 touchpoints and 6-10 decision-makers. As enterprise buyers increasingly use AI for research, IIoT brands invisible to AI lose before the conversation starts.
We Checked 50 IoT Brands Across 4 AI Engines — Here's Who's Visible and Who's Not
We Checked 50 IoT Brands Across 4 AI Engines — Here's Who's Visible and Who's Not
An original research study checking 50 IoT brands across ChatGPT, Claude, Gemini, and Perplexity. The results reveal a massive visibility gap between market leaders and everyone else.
The $1 Trillion IoT Market Has an AI Visibility Problem Nobody's Talking About
The $1 Trillion IoT Market Has an AI Visibility Problem Nobody's Talking About
IoT is racing toward $1.05 trillion by 2026 with 23.1% CAGR, but most IoT brands haven't adapted their marketing for AI-driven product discovery. The visibility gap is massive.
I Asked ChatGPT to Recommend a Smart Thermostat. Only 3 Brands Showed Up.
I Asked ChatGPT to Recommend a Smart Thermostat. Only 3 Brands Showed Up.
The smart home market is worth $100 billion, but when consumers ask AI for product recommendations, only a handful of brands appear. Here's why most IoT brands are invisible to AI.
We Analyzed 50,000 AI Responses Across 4 Engines — Here's the Brand Recommendation Formula
We Analyzed 50,000 AI Responses Across 4 Engines — Here's the Brand Recommendation Formula
The largest cross-engine GEO study to date. 50,000 responses, 4 engines, 25 industries. We found the 5 factors that determine which brands AI recommends.
Third-Party Mentions Are the New Backlinks (And How to Get Them)
Third-Party Mentions Are the New Backlinks (And How to Get Them)
LLMs don't follow links—they follow mentions. Reddit, YouTube, and Wikipedia now drive AI recommendations more than traditional backlinks ever did.
AI Search Visitors Convert 4.4x Better—Here's Why Your Brand Is Missing Out
AI Search Visitors Convert 4.4x Better—Here's Why Your Brand Is Missing Out
Traffic from AI recommendations converts at 4.4x the rate of traditional search. With AI referral traffic up 527% YoY, ignoring GEO means leaving revenue on the table.
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