The Challenge
This startup had a problem many growing SaaS companies face: great product, solid reviews, but completely invisible in AI search. When potential customers asked ChatGPT "What's the best project management tool for remote teams?", the usual suspects showed up—Asana, Monday.com, Notion. Our client? Nowhere to be found. Their visibility score when we started: 12%. For context, their main competitor was at 67%.
The Solution
We worked with them to implement a focused GEO strategy:
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- Positioning clarity** Their homepage said "The modern work management platform." Generic. Forgettable. We helped them narrow it to "Project management for remote-first startups under 50 people." Specific enough for AI to categorize them correctly.
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- Review strategy** They had reviews, but they were generic ("Great tool!"). We encouraged customers to mention specific use cases in their G2 and Capterra reviews. Reviews like "Cut our standup meeting prep from 30 minutes to 5" give AI something concrete to reference.
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- Citation building** Got them featured in three industry newsletters and two comparison articles on authoritative sites. These became sources AI engines cited when making recommendations.