The Challenge
This agency had been doing SEO for 10 years. Clients were happy, retention was good. Then clients started asking: "Why doesn't ChatGPT recommend us?" The agency didn't have an answer. They tried applying SEO tactics to AI visibility—it didn't work. They needed a new approach and new tools.
The Solution
We helped them build a GEO practice from scratch:
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- Tool adoption** They started using GeoBuddy to audit client AI visibility. This became part of their standard onboarding—every new client gets a baseline AI visibility report.
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- Service packaging** Created a "GEO Add-on" to their SEO retainers. Clients could add AI visibility monitoring and optimization for an additional monthly fee.
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- Team training** Their SEO team learned GEO fundamentals. Most skills transferred; the mindset shift was the hard part.
- The result: A new revenue stream and a differentiator from competitors still stuck in SEO-only mode.