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Last checked: September 11, 2026

AI engines have never heard of Pole Star

Asked "What is Pole Star?", none of the 4 engines could describe it. Asked for recommendations, Pole Star was named in 0 of 12 answers.

Named in 0 of 12 answers across 4 engines in this one run · How this score is calculated

Why, in order

  1. 1

    Your own site isn't readable to AI yet

    When an engine can't describe a brand from its own pages, it can't recommend it. Fix first: a plain-language llms.txt and FAQ schema on Pole Star's site.

  2. 2

    This check cited crowdconnected.com, blueiot.com, gartner.com — none of them led to Pole Star

    Those are the pages the engines trusted for these questions. Pole Star was named in 0 of 12 answers.

Get the first fix and a 7-day watch

They are cited from blueiot.com, crowdconnected.com, gartner.com, wifitalents.com. Getting listed there is the path to catch up; most of it is free.

ChatGPT logo
ChatGPT
Not mentioned
0/3 prompts

Not found in any of the 3 queries.

Perplexity logo
Perplexity
Not mentioned
0/3 prompts

Not found in any of the 3 queries.

Gemini logo
Gemini
Not mentioned
0/3 prompts
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Claude logo
Claude
Not mentioned
0/3 prompts
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2 competitors mentioned

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AI Brand Visibility: The New Competitive Edge

Across 2,556 brands we have measured since 2026-02-16, 60% scored zero — not one of the four engines named them for any of the questions their own customers would ask. The average score was 14.6%. Measured 2026-09-20; how we measure.

GeoBuddy asks ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google) and Perplexity the questions your customers ask, and records who each one names. The free check gives you a visibility score in about a minute; paid plans re-ask the same questions on a schedule, so a change month to month means something.

Key Definitions

AI Brand Visibility
The frequency and prominence with which AI assistants (ChatGPT, Claude, Gemini, Perplexity) mention and recommend a brand in response to user queries. Measured as a percentage across monitored prompts.
GEO (Generative Engine Optimization)
The practice of optimizing brand presence in AI-generated responses. Unlike SEO which targets search engine algorithms, GEO focuses on building authority signals that large language models use to formulate recommendations. See the full GEO guide for how it works and how to improve it.
Share of Voice (AI)
The percentage of AI recommendations in your industry that mention your brand compared to competitors. A key metric for understanding competitive positioning in AI search.