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Last checked: March 13, 2026

33%
AI Visibility

AI engines advise against L'Oréal

Named in 4 of 12 answers across 4 engines in this one run — a snapshot, not a market share.

How this score is calculated

ChatGPT logo
ChatGPT
Alternative
1/3 promptsBest position: #3

“Try Fenty Beauty or L'Oreal Infallible for good coverage and diverse shade ranges.”

CeraVe#1The Ordinary#2La Roche-Posay#3L'Oréal#3Neutrogena#4
Perplexity logo
Perplexity
Compared
1/3 promptsBest position: #3

“CeraVe and Neutrogena are among the brands with the most No. 1 products in the current rankings, alongside Kenvue Inc., Prestige Consumer Healthcare Inc., The Procter & Gamble Company, and L'Oreal USA.”

L'Oréal#3
Claude logo
Claude
Alternative
1/3 promptsBest position: #1
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4 competitors mentioned

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Gemini logo
Gemini
Warned against
1/3 promptsBest position: #1
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5 competitors mentioned

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AI Brand Visibility: The New Competitive Edge

Across 2,556 brands we have measured since 2026-02-16, 60% scored zero — not one of the four engines named them for any of the questions their own customers would ask. The average score was 14.6%. Measured 2026-09-20; how we measure.

GeoBuddy asks ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google) and Perplexity the questions your customers ask, and records who each one names. The free check gives you a visibility score in about a minute; paid plans re-ask the same questions on a schedule, so a change month to month means something.

Key Definitions

AI Brand Visibility
The frequency and prominence with which AI assistants (ChatGPT, Claude, Gemini, Perplexity) mention and recommend a brand in response to user queries. Measured as a percentage across monitored prompts.
GEO (Generative Engine Optimization)
The practice of optimizing brand presence in AI-generated responses. Unlike SEO which targets search engine algorithms, GEO focuses on building authority signals that large language models use to formulate recommendations.
Share of Voice (AI)
The percentage of AI recommendations in your industry that mention your brand compared to competitors. A key metric for understanding competitive positioning in AI search.